{"title":"Subtext Coffee Roasters","description":"\u003cdiv data-mce-fragment=\"1\" class=\"shg-c\" id=\"s-232ab031-9384-4673-a307-75fd986d1a17\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"shg-box-vertical-align-wrapper\"\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"s-8176a236-228b-4208-8c68-04d5c487dc4d\" class=\"shg-box shg-c\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"shg-box-content\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"shg-c\" id=\"s-5f4317fd-09db-4d9f-b851-dd20e94c512f\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"shg-rich-text shg-default-text-content\"\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"s1\"\u003eWe are a team of coffee professionals roasting in one of the industrial hold-outs of Toronto, Canada.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"s1\"\u003eOur aim is to push the boudaries of coffee quality, not for some diletante or aesthetic occupation, and not for ego or self satisfaction. We believe in engaging with higher quality coffee as an alternative to the anonymization and commodification that has characterized the mainstream treatment of coffee throughout history.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"s1\"\u003eIt may sound lofty, but so much of our work is actually making visible what is already there: an incredible world of biodiversity and of people tending to land, craft, and community. For that reason, quality for us is a direct connection to agriculture. That's what coffee\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eis.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/em\u003eAnd so quality is an acknowledgment of seasonality, of micro-regionality, and of the human labour behind each picked and processed coffee cherry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"s1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is why we don't blend coffee; it's why we don't rename coffees; and it's why we don't roast our coffee dark: because we believe all of this received wisdom has worked to keep producers (and their treatment) veiled while holding the standards of coffee quality shrouded in the mystique of actions meant to solely serve the coffee \u003cem data-mce-fragment=\"1\"\u003econsuming\u003c\/em\u003e world.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"s1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSo much of what we do as a roastery can modulate the quality of \u003cem data-mce-fragment=\"1\"\u003egreat\u003c\/em\u003e coffee, but nothing we do can create quality that doesn't already exist.  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2464\/3811\/collections\/1653497857107_3x92rbk6.jpg?v=1726791396","url":"https:\/\/dayglow.live\/collections\/subtext-coffee-roasters.oembed","provider":"Dayglow Online","version":"1.0","type":"link"}